What’s Chatter?

Think Facebook CRM for the Enterprise where people chatter over key issues, and Salesforce applications talk to you.  Chatter pioneers the evolution of CRM to the next level: Social CRM! Imagine your entire company driving more revenue while reducing more costs, by simply collaborating with incredible efficiency… in real-time.

Here are a few ideas that come to mind that we’ll be making to our Salesforce system, when Salesforce Chatter becomes generally available (2010):

• New Leads: We will have Chatter post to the Feed when a new lead is created.  This will enable anyone in the company who may know the lead or someone at the company to announce this on the Lead Feed.
• New Opportunities: Post to the feed when a new opportunity is created, for the same reason as the lead.
• Big Deal: Post to the feed every time an opp amount is greater than $99,999.
• Opportunity Closed Won: Post to the feed every time a new opp is won to encourage celebration & competition.
• Late Invoices: Post to the feed every time an invoice is over 45 days late to rally support.
• Projects: Post to the feed every time a project issue is created to rally support.
• Cases: Post to the feed every time a customer escalates more than 2 cases to Tier II in 1 week.
• Groups: We’ll setup Groups for each department and each functional area in our company, including committees like our Giving Back / Non-Profit committee.
• Work Flow Rules: Add managers to a Chatter stream with work flow rules.

Got any cool ideas?  Post a comment below!

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