Nigel Edelshain, CEO of Sales 2.0, coined the phrase “Sales 2.0″ a few years back, and man has it really taken off. In fact, a search on Google finds over 100,00 mentions of the phrase! We met Nigel at the “Sales 2.0″ conference this past year, and quickly became fascinated with his claim of strategies to mathematically increase your probability of selling by 16 times! How can that be? Well, once you watch this video, you’ll realize it’s quite simple actually. And this is just one example of many that Nigel preaches on his concept of “Sales 2.0″.
Be sure to look out for his webinar titled, “Cold calling is dead. Social Call!”