Posted by
brain in
Success Stories on
11 2nd, 2009 |
no responses 
Challenge:
- Configurations did not accommodate complex business processes.
- Data scattered across 4 databases.
- User adoption below 50%.
- Zero visibility into sales activity, or marketing ROI.
New CRM strategy and steering committee established.
Executive dashboards and reporting implemented.
Worldwide discovery & training process.
Quarterly lead campaigns deployed.
Results
Data consolidated into single repository.
User adoption reached over 95%.
Configurations accommodated direct & channel, -and- enterprise, pro, and consumer product lines.
Real time visibility into sales activity, and marketing ROI.Configurations did not accommodate complex business processes
Solution:
- New CRM strategy and steering committee established.
- Worldwide discovery & requirements gathering conducted.
- Gap analysis & business processes documented.
- Custom configurations implemented.
- Quarterly lead campaigns deployed.
- Executive analytics implemented.
- Training conducted for users, management, and administrators.
- On going support offered.
Results:
- Configurations accommodated direct & channel, -and- enterprise, pro, and consumer product lines.
- Data consolidated into single repository.
- Real time visibility into sales activity, and marketing ROI.
- User adoption reached over 95%.
